If you’ve been considering an upgrade to your website but not sure if it’s time just yet here are seven tips to help you decide.
1. Your website is not mobile-friendly
If you look at anyone in the age range of 12-50 their cell phone is either in their hand or within reach. These devices are not going away and your website needs to display properly on them. If you haven’t made this move yet you are missing out on valuable traffic. Over 50% of searches are now done on mobile devices. And if your site is not mobile-friendly it will not come up in a search. Lost potential, lost business, lost revenue.
2. Your business has grown
Chances are if your business is growing leaps and bounds your website hasn’t been keeping up. Are all your current services/products online? And worse … are there some services/products that you no longer offer still showing online? Is your content still current? Many sites sit stagnant and are in desperate need of updating or redesign.
3. Have you changed your look?
Has your company gone through a re-branding recently? If someone has your new print materials and pulls up an old website there’s a disconnect. They’re not sure if you’re the same company. Once you start the re-branding process you need to follow it through with all your marketing materials.
4. You’re not getting found
You could be missing out on traffic if your keywords aren’t the ones people are using to search for your services.
5. Content is difficult to read
Have you seen some web pages where the text is just paragraph after paragraph? Do you read them or are you overwhelmed? Most of those pages never get read. We help our clients learn the best way to write a blog. And we also have copy written with the right attitude. Selling doesn’t build a relationship. Delivering content in a helpful way builds the relationship.
6. Your images aren’t eye catching
There’s nothing more of a turn-off than a child-like image on a professional website. The purpose of the image is to catch someone’s attention and draw them in to read your content.
7. It’s been ages since your last website upgrade
Typically a website is good for 3-5 years. After that, the code and/or software components used to build it will start to degrade. Web trends can also really date a site. Do you remember the days of backgrounds and animations? How 90’s! And Flash has gone away. And so has music and flashing buttons (thankfully!)
If you see yourself in any of these scenarios please feel free to give us a call at 508-697-4027 or use our convenient contact form. We’d love to schedule at 15-30 minute redesign consultation and talk about how we can achieve your goals.