Search engine optimization —
an important piece of the puzzle

Search engine optimization (SEO) is the practice of guiding the development of a website so that it will naturally attract visitors by earning high rankings on the major search engines for selected keyword phrases.

Your website isn't much good if it can't be found until page 44. No one is going to dig that deep to find you. You need to rank well. Why does ranking matter? Take a look at the top graph in the right hand column. It shows the click-through rate of the search results on page one. Forty-two percent of people will click-through on the number one listing. Only 2.9% will click-through on number ten. What position do you want to strive to be?

The bottom graph shows the components of Google's Ranking Algorithm. It explains the elements that go into determining your rank.

Search engine optimization services include:
Consultation and site review. A thorough analysis of your site will be done. Your report will include three different baseline rankings, analysis of the meta tags and the site's content and an Action Plan for improvement.

Keyword Research: Are you using the right terms to draw traffic? 15.04% of your rank is dependent on using relevant keywords in the content of your page.

Copywriting: Weave those new-found keywords into your page content to draw traffic.

Online Competitive Analysis. An online competitive analysis can help you find business directories that your competition is listed in. 20.26% of your rank is determined by links from other sites to you.

Website Statistics. Do you know if your site is earning its’ keep? Simple Wizardry will track your web site’s performance, traffic and keyword activity in a monthly or quarterly report.

Site Activity Analysis. Your web analytics will be reviewed to see where traffic is coming from, where it is going, how popular the pages are, etc. A report with recommendations for improvement is provided.